Titanium is the fourth most abundant element on Earth. It is expensive on a per weight basis relative to iron for example because it is difficult to extract from its ore but I doubt it is as expensive per ounce as gold. There are notebook computers being built in a pure titanium box. I doubt if even Apple, a company not known for its good business sense, would pay $286.00 per ounce for their basic structural material. I checked the commodities market for the gold price this morning and found that titanium is not even traded as a precious metal.
Titanium alloys are about as strong as steel and much lighter. In general it is the arrangement of electrons in the outer shell of the atom that determines the hardness and toughness of a metal. Those near the middle of the periodic table tend to be the better structural materials. The details of the crystal lattice structure and strength of the inter-atomic bonds are not simple. They account for variations in strength among materials that are close neighbors in the periodic table.